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【落廣告不再盲樁樁！行銷數據分析入門班】
課程簡介 「落廣告好易啫，㩒個制咪得囉！」 Sorry，這支歌仔早就不能唱了。相信大家最近常會聽到：「最近廣告的reach好奇怪；臨近XX節慶，好多大公司會落廣告，小品牌落廣告的效率不會高。」 要解決以上情況，並不能單靠提升廣告內容的創意度，更要理性分析廣告平台背後的數據！當然，數據如細沙，總不能每項分析，所以學懂過濾有用數據，將其轉化為提升廣告效益的養份，是每位使用網上世界進行銷售的品牌人必學知識。 明白有人見到數字就怕怕，但如果你跟它做到朋友，它就會搭膊頭告訴你很多有用情報，例如誰才是你應該對準的客群、他們的廣告行為，甚至誰是你的競爭者等等。 今季Trial Academy邀請到擁有豐富商業經營與市務推廣經驗的導師，分享不同的行銷數據分析方法，讓大家落廣告不再盲樁樁。 課程形式 概念分享、個案分析、實習課、經驗分享 課程重點 近期網上廣告平台的運作模式 實用行銷數據分類 數據分析要領，以優化吸客的營商策略 A/B 測試設計 、以評估廣告策略成效 各類數據分析工具 課程對象 希望更了解行銷數據分析、提升營商效率的小型品牌經營者 課程資料（注意：上課日期有所修改） […]
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【落廣告不再盲樁樁！行銷數據分析入門班】
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