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Trial Academy | 好好說你的品牌故事
Trial Academy | 好好說你的品牌故事
【Trial Workshop | 試做蚊型企業家】好好說你的品牌故事 本地的手作品牌成千上萬，如何讓消費者對你的品牌留下深刻印象？ 「我啲產品質素咁高，有麝自然香啦！」 質量好，但無人明白，都賣唔到啊。 手作產品最吸引人之處，是創作故事、技術與獨特經歷，令你的品牌變得有血有肉，引起別人的共鳴，讓你的品牌在消費者心中留下位置。 問題是，我們要如何好好組織自己的故事呢？還可以精簡扼要地跟人分享（這一點在人來人往的市集，尤其重要！），令人有興趣繼續留意你的品牌！ 今次Trial Workshop請來兩位嘉賓，分別是MDC Toastmasters Club會長Ron，以及由經營環保品牌到社區網絡的Kay，跟大家分享如何尋找和組織你的品牌故事，大家一起透過課堂小練習，學習好好地跟人介紹你的品牌。 想一齊練習的話，就快快報名喇！ 好好說你的品牌故事// 日期：9/2（五） 時間：7:30pm--9:30pm 地點：佐敦吳松街191號突破中心一樓Trial and Error […]
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Trial Academy | Slasher育成之路
Trial Academy | Slasher育成之路
【Trial Workshop | 試做蚊型企業家】Slasher育成之路 「我是手作人／代課老師／教案撰寫員」，「我是插畫師／文員」，「我是設計師／瑜珈導師／農夫」。 同一個人做多過一份工，擁有多重身份，從前俗稱「炒散」，近年轉稱："Slasher"，是一種新興的就業模式。根據國際勞動力顧問公司Kelly Services，在2015年的一項調查中發現，全球大約有三成的打工仔，不再打死一份工，而亞太區的比率是34%，還有持續上升的趨勢！ 做Slasher就是講求週身刀、張張利嗎？是不是所有人都適合成為Slasher？如何在多變的環境之中，好好安排工作計劃？今次的Trial Workshop的嘉賓是做了17年Slasher的Joker Rita，她將會分享自己踏上Slasher之路的歷程。 也許你正在考慮轉行做Slasher，或者想認識新興工作模式，歡迎報名參加啊！ Slasher育成之路// 日期：23/2（五） 時間：7:30pm--9:30pm 地點：佐敦吳松街191號突破中心地下Alternative Cafe 費用：$100/位（包一杯飲品） 名額：15-20人 對象：有意認識或打算成為Slasher的人士、有興趣了解新興工作模式的人士 分享內容： […]
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Trial Academy | 新手上路：經營網店101
Trial Academy | 新手上路：經營網店101
【Trial Academy | 試做蚊型企業家】新手上路：經營網店101 現在做消費者好幸福，可以步不出戶，在網上click兩下，就買到喜歡的東西。 但對於經營網店的設計師或手作工藝師而言，這是令人頭痛的問題。因為一個購物平台有很多間網店，花多眼亂，轉眼就錯過你的產品。Pinkoi是一個有超過9000間活躍經營的網店的大型平台，如果你也是其中一員，到底要怎樣才可以讓消費者看到自己的產品呢？ 今次Trial Academy 嘗試學院請來一位在多個平台開過網店的插畫家及設計師Pearl，她將會以用家角度，分享如何經營Pinkoi的網店，以及營運上的實戰經驗——這些透過平日用心Trial and Error，不斷修正和累積出來的心得，將會大公開，讓大家也可以一同進步和練習！ 無論你是想使用Pinkoi開網店，或已經是不同平台的網店店主，都歡迎你參加啊！名額有限，快快報名吧～ 新手上路：經營網店101// 日期：2/3（五） 時間：7:30pm--9:30pm 地點：Trial and Error Lab（佐敦吳松街191號突破中心一樓） 費用：$100/位（包一杯飲品） […]
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